About Us

Since establishment in November 2014, Superheroes Events Limited has achieved some world-first achievements, established Kidditch as a new Guinness World Records category (Jan 2017), held the inaugural Guinness World Records Official Title Attempt for the Largest Kidditch Tournament (Oct 2017), became the first successful Guinness World Records Largest Kidditch Tournament champions (Jan 2019), launched the insugural Kidditch World Cup (May 2019), established numerous fictional Shoalhaven/NSW/Australia pop culture POP Worlds, events, and activities, and created Australian and World First characters Master & Miss Brix Fundraising Superheroes (Sep 2018), and the Buy a “Superheroes” Brick donation Campaign (Nov 2019).

To date, Superheroes Events Limited has raised some $125,000 for charity/community causes.

In view of the continued evolving expansion of operations and fundraising developments, Superheroes Events Limited (SEL) is establishing a new business, Superheroes Community Care (SCC), with the specific future purpose to receive and distribute SEL’s fundraising and donations proceeds to the promoted cause(s)

Our Mission
Through the Shoalhaven Superheroes Festival, Events, and Activities, make the Shoalhaven region the Superheroes capital of NSW / Australia.

Our Passion
Encouraging, recognising, supporting, and celebrating volunteerism in the Shoalhaven region – our real Shoalhaven Community Superheroes!

Our Charity Focus
Superheroes Community Care has recently been established to broaden the charitable fundraising and donations activities of the Shoalhaven Superheroes Festival. 100% of fundraising and donation proceeds go to providing short-stay accommodation assistance to families with chronically ill kids and/or families requiring benevolent assistance at the Superheroes Community Care River Retreat at Shoalhaven Heads, NSW.

Meet the Directors

David Arakie

David Arakie


David has been a Director of SEL’s since it was established in November 2014, and is the Founder and Organiser of the Shoalhaven Superheroes Festival.

He has a long and successful career in banking in the UK and Australia, working with government, companies, corporations, and developing strategic alliances relationships. David has also worked in the community service industry, involving world-first philanthropic program development and management, event organisation, arranging corporate sponsorship, and charitable fundraising.

Vicki Swift

Vicki Swift


Vicki has been an SEL director for 5 years, our Ambassador of Fun, and organiser of our team “superheroes” dress up activities and fundraising events. She also runs the very popular “superheroes” Zumba performances at SEL’s fundraising events and visits to schools in the Shoalhaven and Illawarra with the Power FM Schools Breakfast Shows.

Phillipa Cook

Phillipa Cook


Phillipa has been an SEL director for 6 years. She has previous experience in assisting with the development of strategic and corporate alliance fundraising programs, including their financial and administrative operations. She also runs a ladies’ fashion boutique in Berry, NSW, which she has done for 17 years. Her qualifications include a Bachelor of Commerce at the University of Newcastle, Australia.

Business Achievement Highlights

Superheroes Events Limited (SEL) was established in November 2014 as a not-for-profit volunteer company, with a mission to make the Shoalhaven the Superheroes Capital of NSW/Australia through the establishment of pop culture events and fictional pop culture POP worlds – a vision to reality!

The first fictional POP world was BerryPOP (The Shire of Berry Potter), established in 2014, which covers the Shoalhaven geographical areas of Jaspers Brush, Berry, Coolangatta, and Shoalhaven Heads. All events and activities held in the Shire of Berry Potter are Harry Potter theme related.

In 2015, through the Premier of NSW and Australia’s UK Ambassador, SEL wrote to J.K. Rowling to be the Honorary Patron of the BerryPOP Shire of Berry Potter. Since then, over 10 other Shoalhaven Region fictional POP worlds have been established.

In 2016 and 2017, SEL’s BerryPOP Shire of Berry Potter co-hosted Quidditch Australia’s national QuidCamp Quidditch tournaments as part of the Shoalhaven Superheroes Festival at Berry Sport & Recreation Centre, Shoalhaven, NSW.

In late 2016, SEL established with Guinness World Records a new Record Category for Kidditch – a boys and girls, no snitch, non-contact version of Quidditch, which was made famous by J.K. Rowling’s Harry Potter books and movies.

On 31 October 2017 at Shoalhaven Heads, NSW, in the BerryPOP Shire of Berry Potter, SEL successfully held the inaugural Guinness World Records Official Record Attempt for the Largest Kidditch Tournament. 260 students aged between 7 and 13 years of age from Berry, Nowra, and Shoalhaven Heads Public Schools took place in the Official Record Attempt.

In January 2019, Guinness World Records confirmed SEL’s Official Record Attempt for the Largest Kidditch Tournament was successful. With the Acting Minister of Sports NSW, the formal acknowledgement of this World first achievement took place at the Speaker’s Garden, Parliament House, Sydney, on 23 October 2019. Also in attendance was the Premier of NSW.

In May 2019, SEL launched the inaugural Kidditch World Cup Tournament, which was held on 22 November 2019, in the BerryPOP Shire of Berry Potter at Berry Cool Estate, Coolangatta, NSW. The inaugural Kidditch World Cup Tournament Champions are Bomaderry Public School.

Charity Achievement Highlights

On 13th August, 2018, SEL’s application to be a Charitable Fundraising Authority was approved, CFN/24973, and following which, Shoalhaven Superheroes Festival Events and activities commenced, raising funds for a Shoalhaven Family Facility.

In June 2019, SEL started raising funds for the Shack Shoalhaven Superheroes River Retreat, now the Superheroes Community Care River Retreat on River Road, Shoalhaven Heads NSW, to provide short-stay accommodation for families with chronically ill kids and/or families requiring benevolent assistance.

On 11 September, 2020, SEL registered Superheroes Community Care (SCC) as a business name.

SCC was established in October 2020 specifically to receive the ongoing fundraising and donation proceeds from SEL’s Shoalhaven Superheroes Festival (SSF) events and activities, including the Master & Miss Brix Buy a “Superheroes” Brick (fictional) donation campaign, and arrange distribution in accordance with SEL’s promoted charitable object cause(s).

As part of SEL’s evolving fundraising activities, SEL is changing its legal structure to being a Charity, Public Benevolent Institution with Deductible Gifts Recipient status (Application with new SEL constitution submitted to ASIC and ACNC in November 2020).

In April/May 2021, SEL plans to hold the Superheroes Community Care River Retreat (River Retreat) Official Launch, and the commencement of respite accommodation stays for families with chronically ill kids and/or families requiring benevolent assistance. Ideally, at the same time, SEL/SCC hope to announce its new legal structure as a Charity, Public Benevolent Institution with Deductible Gift Recipient status for SEL’s fundraising and donations proceeds.

100% of SEL/SCC fundraising and donations proceeds will continue to go into the promoted charitable object being the River Retreat cause. SEL/SSF will absorb the fundraising events, marketing, promotion, and administration costs, so that 100% of monies raised goes to the River Retreat cause.

With the introduction of SCC, SEL will be able to umbrella and uniformly brand its future charity strategy.

The SSF events have previously helped raise funds for other charities, and other community organisations including Ronald McDonald House Charities for a potential Shoalhaven RMHC Family Facility at Nowra District Memorial Hospital, Kookaburra Kids, Nurses on Wheels, Flagstaff Group, Saving Chloe Saxby, Community Gateway, and PCYC Shoalhaven.

To date, SEL has raised over $125,000.00 for charities and community causes. 

Our Amazing Shoalhaven Superheroes Volunteer Teams

From day one, “Putting Lots of Smiles on Lots of Dials”, Celebrating Pop Culture Fun, and “Giving Back to the Community” have been central to the ethos and volunteer work of SEL.

SEL has two volunteer teams now – one focusing on the fundraising events and activities of SSF called the Capital Team, and the River Retreat Team for the maintenance and operation of the River Road property. The establishment of the volunteers Shoalhaven Superheroes River Retreat Team has already attracted new volunteers with different experiences and skills, including healthcare. The two teams consist of some 20 volunteers, mainly from the Bomaderry, Nowra, Coolangatta, and Shoalhaven Heads areas.

The role of the Shoalhaven Superheroes volunteers also extends to the respite renovation, cleaning services, and fundraising for the River Retreat.

SEL and out Shoalhaven Superheroes volunteers are very grateful for the fantastic support of our Patrons, Major Festival Sponsors, Business Sponsors, Community Partners, and Preferred Service Suppliers. Our patrons and a current list of sponsors can be found on our Sponsors & Patrons page. Some of these relationships have been ongoing since SSF’s establishment in 2015.

We are Shoalhaven Superheroes – we welcome your support!